By the end of this video, you’ll have the most effective and efficient strategy to raise your brand awareness and grow your brand in 2022. First, you’ll learn that raising brand awareness is the task of taking a cold audience to a warm audience to put your brand in the mix in the buying decision. Next, we’ll cover the key to raising awareness and how Facebook ads brand awareness campaign does not necessarily equate to brand awareness in the market regardless of your marketing budget. Then, you’ll discover the #1 brand awareness strategy to raise your brand awareness and build your brand when we explore email automation. You’ll learn how email automation and the average consumer touchpoints required to achieve brand awareness tie in together and how an email is a marketing tool you can use to help your target market understand who you are, what you do, and why it matters.