Let’s explore a simple four-step process that you can use to craft the best marketing strategy for your new business or product. It’s called The Bullseye Framework and it comes from “Traction” by Gabriel Weinberg and Justin Mares. WANT TO PICK UP A COPY OF TRACTION? Buy It On Amazon ➜ https://www.amazon.com/dp/1591848369/ This approach makes it easy to brainstorm marketing ideas, select promising options, perform inexpensive tests, and ultimately select the best marketing channel for your specific business or product.