You can’t provide the best products or services to your customers without knowing what they need, and for that, market research is crucial. As a business owner, you should always aim to supply products and services that help your customers. One thing that can help you in this matter is an excellent research tool. But finding the best instrument from the abundance of online tools can take up a lot of your time and money. So, to save your precious resources, today, we have listed the nine best free-market research tools that are easy to use. Before moving to the list, let’s see why you should use market research tools for your business research. The right tool can help you analyze the market and growth of your business which can be difficult due to constant changes in the market. Market research tools are vital for: Spotting business opportunities easily Lowering your business risks Producing relevant materials Finding where to advertise Outperforming competitors Setting a higher goal for your business Easily making a decision Identifying customer requirements Improving selling techniques