With constant technological progress, we are moving away from the conventional brick and mortar system, and adapting to what is known as the digital era. From buying clothes and ordering food, to calling someone up sitting miles away, is achievable with just a click of a button. While having an online presence may seem optional, it is a pivotal aspect to the success of any growing business. And having an effective online presence means investing in digital marketing. Digital marketing allows a business to reach a global marketplace, while saving more money than traditional marketing. It is much more than just promoting and selling your goods & services online, and includes everything from Paid search to content marketing. According to Fundera, only 50% of small businesses survive five years or more. One prominent reason for their survival is marketing digitally, because without it, it is not possible for a small business to have a lasting impact.
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