The biggest companies in the world focus on brand. Not sales. And the difference between branding and sales is simple. And the distinction between branding and sales is straightforward. Are you attempting to convert or to create an experience? The latter always triumphs. Finally, there is only one thing that constitutes “brand.” It’s how you feel when you interact with a product, service, or company. Many of you have messaged us asking for more detailed business advice from Gary, which is why we love putting out these 4Ds sessions in which Gary really digs in deep into the tactics of growing businesses with CEOs and entrepreneurs.
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