Today’s video is a keynote I gave recently. As usual, I try to use the majority of the time to provide the audience as much value as possible around marketing and business strategy in 2022. I cover a wide base of questions including organic virality, underpriced attention, how to make “brandformance” ads, why the creative is the variable of success, the “tiktokfication” of social media, and more. If you’re looking to build a successful brand on social media, then this is the video for you! I’ll share with you the methods that I use to generate leads and convert them into customers. I’ll also share some tips on how to scale your business and make it sustainable. So if you’re looking to build a successful brand on social media, then this is the video for you!