In this brand strategy 101 course, you’ll learn brand strategy fundamentals, process, framework, elements and deliverables. This 2022 crash course and brand strategy presentation will give you the foundational principles to building brands using creative strategy. Specifically, we’ll cover: 👉 brand strategy fundamentals 👉 brand strategy framework 👉 brand strategy process 👉 brand strategy deliverables You’ll discover important brand strategy questions to ask your clients, why you need a brand strategy and brand strategy deliverables including audience persona’s, competitive analysis, differentiation strategy, brand positioning, brand personality, brand messaging, brand storytelling and more. Finally, you’ll discover the 3A’s of brand growth and learn a robust 12-step brand strategy framework.
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