If your social media marketing strategy isn’t working as well as you want right now I’ve got good news, it’s not your fault. It’s just that there have been a lot of changes recently and much of the advice that’s being passed around about how to grow your audience, connect with customers and clients, and a whole bunch of other tips on how to make social media work for your business is just, well, wrong. It’s bad advice. Empty calories. Clickbait titles designed to help the creator but not you, the business owner, entrepreneur, or marketer.